Are you building something nobody wants?

As builders, we're drawn to complexity, often creating feature-rich products that miss what users actually need.

What if the answer was embracing discomfort instead?

We're re-sharing this MISSION+ classic because its message remains as relevant as ever:

In "Uncomfortably Simple," Ned explores why the most successful products often emerge from painfully stripped-down versions that make us squirm:

• Why your instinct to add "just one more feature" is sabotaging your success

• The counterintuitive power of throwing away prototypes

• Why microservice architecture might be killing your early-stage product

• How to know which corners to cut (and which investments actually matter)

If you're wondering why your complex, "perfect" product isn't gaining traction, this might be exactly what you need to read.

Uncomfortably Simple: A Framework for Builders To Tighten the Feedback Loop

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