Most founders still get it backwards.

Most founders still get it backwards.

They build the product first, and THEN scramble to find customers.

However, in today’s hyper-competitive landscape, this approach rarely works.

Even great products fail if there’s no audience ready to care.

In this piece, MISSION+ tech leader Damien Kopp flips the usual script. He shows why your go-to-market strategy must keep the community at its core. And how building an audience early gives you real leverage when it’s time to sell.

You’ll learn:

• How to attract the right users before launch

• Why your pricing model changes your GTM math

• The difference between selling a $1M enterprise deal vs $10 SaaS plan

• What early-stage founders can do today to avoid costly delays

If you’re launching something new, read this before you start building.

From Audience to Product: A New Approach to Early-Stage Go-To-Market Strategies