The Fractional Model Is Misunderstood

Over 50% of the US workforce will be fractional by 2027. But ask most companies what that actually means—and you’ll get a blank stare.

At MISSION+, we’ve built our model around fractional specialists because it works. The right leader, at the right time, solves the right problem. But that only happens when expectations are aligned.

Too many startups offer equity without clarity. Too many enterprises ask for “strategy” but mean “execution.” And too many talented leaders haven’t learned to sell themselves.

In this piece, our CEO and Co-Founder, Nick Martin shares firsthand lessons from the frontlines—what’s working, what’s broken, and why now is the time to rethink how we define roles, value, and time.

Read it here.