Why crowdfunding keeps missing the mark

Crowdfunding was meant to democratise capital.
Instead, creators pitch in the dark and investors guess their way through campaigns.

The creator economy is racing toward $500B by 2027, yet most creators are still trapped by ad revenue, brand deals, and platforms that own the audience—not the creator. Crowdfunding hasn’t fixed that. It’s static, slow, and built on hype over proof.

The real problem? Crowdfunding platforms don’t measure what actually matters: community trust and engagement. Investors see polished videos, not real traction. Creators ask for belief instead of showing momentum.

In this piece, Arjun, Fractional CTO at MISSION+, breaks down why traditional crowdfunding fails creators—and how Web3 infrastructure quietly rewires the model. Think programmable trust, real ownership, and fans becoming co-owners, not donors.

If you care about the future of the creator economy, this is worth your time.
The shift isn’t speculative. It’s structural.

Read here.